The Game of Golf – Ryder Cup Hospitality – Ryder Cup Golf Hospitality

The Game of Golf - Ryder Cup Hospitality - Ryder Cup Golf Hospitality

Author: Tom Mike

Combining marketing with the international golf spectacle nine years in the making is just Terry Matthews' way of having fun.

Why does a man who doesn't golf -- who is impatient with the very idea of spending five hours on a course -- spend a fortune to host the Ryder Cup, one of sport's most-watched events? To pose the question is to misunderstand Terry Matthews entirely. For him, this is mostly about marketing. Matthews has plowed more than a quarter of a billion dollars into the Celtic Manor Resort, a massive hotel and sporting complex located at his birthplace on the outskirts of Newport, Wales. He fully expects the investment to pay off. The Ryder Cup's estimated television audience of 700 million-plus will certainly help with name recognition."We'll be able to market the Celtic Manor's association with the Ryder Cup forever," Matthews says. The Ryder Cup is an 83-year-old tradition that pits 12 of Europe's best golfers against a dozen top-ranked U.S. players. [Read more...]

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